Close more loans.
Or don’t pay.
Casa Ya Loans helps Loan Officers build a predictable pipeline, convert opportunities and close more business — backed by our $7K performance commitment.
Takes ~60 seconds · No commitment
Performance-backed. Details disclosed before enrollment. See how it works.
Pipeline
ExampleLast 30 days
- New Leads248
- Applications61
- Appointments34
- Funded Loans9
Funded volume
$3.1M
Appointments booked
34
22%
Funded loans
9
4 loans
Time to first contact
4m
61%
Illustrative interface. Every figure shown is example data, not a client result.
Built for your market
Campaigns around the borrowers and programs you want.
Follow-up that runs
The system we install keeps working while you are on a call.
Measured to the funded loan
Conversations, appointments, applications, closings.
Performance-backed fee
Conditions in writing before you enroll.
Proof, not benefits
Built for Loan Officers.
Measured by closings.
Real campaigns. Real Loan Officers. Real funded deals.
—
Funded volume influenced
—
Loans closed
—
Loan Officers served
Those three figures stay blank until they are verifiable and dated. We are not going to fill them with an estimate — a claim on this page has to be substantiated, and a money-back promise is not a substitute for substantiating it (FTC Consumer Reviews and Testimonials Rule, 16 CFR Part 465).
The real problem
You don’t need more leads.
You need more of them to close.
Most Loan Officers have been sold the same thing:
- a list
- a CRM
- some ads
- a dashboard
- “qualified leads”
Then you’re left to figure out the hardest part yourself.
Turning those opportunities into funded loans.
Those are tools. The outcome is the loan.
That’s the part we care aboutSound familiar?
Lots of leads. Few conversations.
The spreadsheet grows. The pipeline doesn't.
Slow follow-up kills good opportunities.
A lead isn't valuable if nobody reaches them when intent is high.
You're doing the marketing yourself.
Ads. Follow-up. CRM. Realtors. Applications. Closings.
Your agency celebrates CPL.
You only get paid when the loan funds.
So why is your marketing measured differently?
A system built around the funded loan.
- Attract
- Capture
- Qualify
- Follow up
- Appointment
- Application
- Funded loan
- 01
We create demand
Campaigns designed around the borrowers and programs you actually want.
- 02
We capture + qualify
Dedicated funnels designed to turn traffic into real opportunities.
- 03
We follow up
Automation + conversion systems reduce the number of leads that disappear.
- 04
You do what you're best at
Take the right conversations and close the loan.
- 05
We measure the outcome
Not impressions. Not clicks. Not vanity CPL. Deals.
Everything between “I need leads” and “let’s close.”
Campaign Strategy
The market, the offer and the programs worth advertising into right now.
Paid Acquisition
Built, launched and managed — creative, targeting, budget, iteration.
Conversion Funnels
Dedicated pages built to turn traffic into a real opportunity, not a click.
Qualification
Screening before the conversation, so your time goes to people who can transact.
Automated Follow-Up
The follow-up system we install and run, so intent doesn't cool off overnight.
CRM + Pipeline
Every opportunity tracked by stage — yours to keep, yours to export.
Optimization
Continuous adjustment against funded outcomes, not against impressions.
Conversion Support
Help at the point where an appointment becomes an application.
One program fee of $7,000, quoted separately from media spend. The exact scope, and the performance conditions attached to the fee, are set out in writing before enrollment.
The Casa Ya Loans commitment
We help you close deals. Or you don’t pay the $7K fee.
Yes, there are rules. And we show them to you before you sign anything.
60-second application · No commitment
Performance-backed. Details disclosed before enrollment.
See how the performance commitment works
What counts as a qualifying deal?
One precisely defined event — not “a good lead”, not “an interested borrower”. The agreement names the event, and it names the moment it is recorded, so there is nothing to argue about later.
Defined in writing before you enroll, and shown to you before you sign.
How long is the measurement window?
A period with a start date and an end date, both written down. Mortgage timelines are long enough that a window with a vague edge is worthless to both sides — so the window is fixed before the program starts, not interpreted after it.
What do I have to do?
Respond inside an agreed time, follow up an agreed number of times, and record applications and funded loans so the outcome can actually be measured. That is the deal.
These are commitments in the agreement, not suggestions. A performance-backed fee only works if both sides are accountable for their half — the system cannot call a borrower back for you.
Does the $7,000 include ad spend?
Program fee and media spend are quoted as two separate lines, always. Who funds media, and what the minimum is, is a written term confirmed before enrollment. Anyone who blurs those two numbers together is making their cost per funded loan impossible for you to check.
How is attribution determined?
By a method agreed in advance and applied the same way for the whole window — which campaign, which opportunity, which application, which funded loan.
Attribution disputes are the usual way a performance promise quietly stops meaning anything. Agreeing the rule before the first dollar is spent is how that is avoided.
What happens if the target isn't met?
The remedy is written into the agreement, alongside the exclusions it does not cover. You will read both before you sign anything.
What we will not do is publish a sentence here that the contract cannot support. “Performance-backed” describes a fee structure subject to eligibility, operating requirements and written terms — it is not a promise that a particular number of loans will close.
“Performance-backed” describes a program fee structure subject to eligibility, operating requirements and written guarantee terms. It is not a promise that any particular number of loans will close. Read where the terms stand.
The full guarantee pageHow a Loan Officer turns a leaky pipeline into funded loans.
Not a five-star review. A before, an after, the media spend behind it, and the loans that actually funded.
Case study format
How [Loan Officer] turned [X] into [Y].
Before
- Leads per month
- Awaiting real data
- Follow-up
- Awaiting real data
- Pipeline consistency
- Awaiting real data
After
- Opportunities
- Awaiting real data
- Appointments
- Awaiting real data
- Applications
- Awaiting real data
- Funded loans
- Awaiting real data
Funded volume
$——
Published with the date range, the media spend behind it, and the Loan Officer’s NMLS ID, so it can be checked.
Video, 45–90 seconds
A real Loan Officer, on camera, with permission.
Not an actor and not a stock clip.
This frame is empty on purpose. Casa Ya Loans has no published case study yet. When the first one lands it will carry a named Loan Officer, their NMLS ID, the exact date range, the media spend behind it, and their written approval — along with a plain statement of what a typical Loan Officer can expect, because an exceptional result shown without that context is misleading (FTC Consumer Reviews and Testimonials Rule, 16 CFR 465).
Lead vendor vs. Casa Ya Loans
| Capability | Typical lead vendor | Casa Ya Loans |
|---|---|---|
| Gets you names | Yes | Yes |
| Funnel | Sometimes | Yes |
| Qualification | Limited | Yes |
| Follow-up system | You figure it out | Yes |
| Conversion focus | CPL | Funded loans |
| Accountability | Leads delivered | Performance-backed |
| Goal | More leads | More deals |
Gets you names
Lead vendor
Yes
Casa Ya Loans
Yes
Funnel
Lead vendor
Sometimes
Casa Ya Loans
Yes
Qualification
Lead vendor
Limited
Casa Ya Loans
Yes
Follow-up system
Lead vendor
You figure it out
Casa Ya Loans
Yes
Conversion focus
Lead vendor
CPL
Casa Ya Loans
Funded loans
Accountability
Lead vendor
Leads delivered
Casa Ya Loans
Performance-backed
Goal
Lead vendor
More leads
Casa Ya Loans
More deals
Leads aren’t the product. Closings are.
Three steps. Not eight.
- 01
Apply
Sixty seconds. We check market, licensing and current production before anyone books a call.
- 02
Build
We build and launch the acquisition system, the funnel and the follow-up around your programs.
- 03
Close
You take the conversations. We measure the outcome all the way to the funded loan.
If we don’t deliver against the agreed performance commitment, you don’t pay the $7K fee.
“Performance-backed” describes a program fee structure subject to eligibility, operating requirements and written guarantee terms. It is not a promise that any particular number of loans will close. Read where the terms stand.
Who this is for
Casa Ya Loans isn’t for every Loan Officer.
Probably a fit if you…
- You are actively originating.
- You can respond quickly.
- You have capacity to take on more business.
- You are willing to follow the system.
- You track applications and funded loans.
- You operate in an eligible market.
Probably not a fit if…
- You are not actively originating.
- You want someone else to close the borrower.
- You can't follow up consistently.
- You are looking for a cheap lead list.
We would rather tell you no than take a fee we both know is not going to work. That is also how the performance commitment stays honest.
60-second application · No commitment
Why this brand exists
Built by a team that already knows real estate acquisition.
Casa Ya was built to connect real consumers with real estate professionals. Casa Ya Loans takes that same acquisition DNA and applies it to the mortgage side.
Who is behind thisThe consumer brand. Built to connect real buyers with real estate professionals.
The same acquisition DNA, pointed at the mortgage side — and accountable to the funded loan.
The questions worth asking before you spend $7,000.
Including the ones a vendor would rather you didn't ask.
Is this another lead-generation service?
No. A lead-generation service is finished when the name lands in your inbox. That is the point where the hard part starts.
Casa Ya Loans runs the whole path — campaigns, funnel, qualification, follow-up and measurement — and reports on conversations, appointments, applications and funded loans, not on cost per lead.
Do you sell the same leads to multiple LOs?
No. We do not operate a shared lead pool and we do not resell an opportunity to a second Loan Officer. Campaigns are built for your market and your programs, and the opportunities they produce are yours.
What exactly does the $7,000 cover?
The program fee covers the work listed under what you actually get — campaign strategy, paid acquisition management, the conversion funnels, qualification, the automated follow-up system we install and run for you, pipeline tracking, optimization and conversion support.
The exact scope is set in writing before you enroll. The fee is performance-backed and subject to eligibility, operating requirements and written terms. We are not going to describe a commitment here that your agreement does not contain.
Is ad spend included?
Media spend and the program fee are always quoted as two separate lines. They are different things and mixing them makes the economics impossible to judge.
Who funds media, and at what minimum, is one of the terms confirmed in writing before enrollment. Ask for it on the qualification call and you will get a number, not a range.
What happens if I don't close a deal?
That is what the performance commitment is for: the program fee is tied to the outcome the agreement defines, not to activity delivered.
The conditions attached to it — what counts as a qualifying deal, the measurement window, your response-time commitment, the minimum follow-up, and the exclusions — are disclosed in writing before you enroll, not afterwards. See how the performance commitment works.
How does the performance commitment work?
Plainly: we help you close deals, or you don’t pay the $7,000 program fee. Yes, there are rules, and we show them to you before you sign anything.
It is performance-backed, not a promise that a specific number of loans will close — that depends partly on things we do not control, starting with how fast you call people back. The eight terms it turns on are listed here.
How quickly do leads start coming in?
Launch takes as long as it takes to get your creative approved by your lender or branch, which is usually the slowest step and the one we can least control.
We are not going to publish a number here. A timeline promise on a marketing page is worth nothing; the launch schedule is agreed with you, in writing, before the program starts.
Do I need a CRM?
No. The follow-up system is part of the program — we install it, we run it, and it is configured around your response times and your loan products. If you already have something you like, we work with it rather than replacing it.
Will this work with my current CRM?
In most cases yes. The follow-up system is designed to feed your existing pipeline rather than compete with it, and we would rather integrate than ask you to abandon a database you have spent years building.
Bring the name of your CRM or LOS to the qualification call and we will tell you what the integration actually looks like, or tell you it is not possible.
Do you work with purchase, refi, VA, FHA, DSCR?
Campaigns are built around the programs you want more of — purchase, refinance, FHA, VA, first-time buyer, DSCR and investor, non-QM. Which ones are viable in your market at current rates is part of what the qualification call is for; some products are simply not worth advertising into in some markets, and we will say so.
Can you work with my branch or company compliance?
Yes, and we expect to. Consumer-facing campaign material carries your exact identity, your NMLS ID and the licensing disclosures your employer and your state require, and it goes through your lender’s approval before it runs. Advertised credit terms have to be genuinely available (Regulation Z, 12 CFR §1026.24) — compliance is part of the product here, not an obstacle to it.
Do you take more than one Loan Officer in a market?
Markets are limited, which is why the application asks where you are licensed before it asks anything else.
The exact exclusivity rule — what territory is yours, for how long, and what happens at the edges of it — is a written term of the agreement. Apply and we will tell you whether your market is currently open.
Who owns the leads and the data?
You do. The contacts, the conversations and the pipeline built during the program are yours — not rented, not shared with another Loan Officer, and not resold when the program ends.
You should be able to export the whole database and take it with you. That is the difference between owning a pipeline and renting a list, and it is worth asking every vendor you talk to.
How many loans could your current pipeline be closing?
Let’s find out.
60-second application · No commitment
The $7,000 program fee is performance-backed and subject to eligibility, operating requirements and written guarantee terms. Details disclosed before enrollment.