For Loan Officers
You didn’t get licensed to chase leads.
Casa Ya Loans is a growth program for licensed originators who already close business and want a second channel that is predictable — without giving up the referral relationships that got them here.
60-second application · No commitment
Four things that make production inconsistent.
Referral volatility
A great month and a dead month, decided by other people's pipelines. Referrals are the best business you get — they are just not a channel you can turn up.
Expensive leads, poor contact
You are paying per name and being measured on names, while the number that pays your bills is the one nobody reports on.
Fragmented tech
A CRM here, a dialer there, forms somewhere else, and no single view of what happened between the click and the application.
Marketing that can't attribute revenue
Impressions, clicks and cost per lead. Nothing that ties a dollar of spend to a loan that funded.
Photography on this site is illustrative. It does not depict a client, a testimonial, or an actual result.
One route, measured end to end.
Every stage has an owner and every stage is reported. The last one is the only one that pays you.
- Attract
- Capture
- Qualify
- Follow up
- Appointment
- Application
- Funded loan
Fit
Casa Ya Loans isn’t for every Loan Officer.
Probably a fit if you…
- You are actively originating.
- You can respond quickly.
- You have capacity to take on more business.
- You are willing to follow the system.
- You track applications and funded loans.
- You operate in an eligible market.
Probably not a fit if…
- You are not actively originating.
- You want someone else to close the borrower.
- You can't follow up consistently.
- You are looking for a cheap lead list.
We would rather tell you no than take a fee we both know is not going to work. That is also how the performance commitment stays honest.
Four kinds of originator, four different conversations.
Independent and non-bank originators
You control your own marketing and you can act quickly. The best fit for the program.
Mortgage brokers
Multiple lenders, wide product mix, and the freedom to advertise the products that are actually competitive right now.
Branch managers and small teams
The program can feed a team, but the response-time and follow-up commitments have to be somebody's job, not everybody's.
Bank and depository LOs
Usually a slower fit — the compliance approval path is longer, and your employer may control marketing entirely. Worth a conversation, not a promise.
Casa Ya was built connecting Spanish-speaking consumers with real estate professionals, so campaigns can run in Spanish where that is what your market speaks. That is a campaign decision made market by market — not a different program, and not the only audience Casa Ya Loans serves.
Lead vendor vs. Casa Ya Loans
| Capability | Typical lead vendor | Casa Ya Loans |
|---|---|---|
| Gets you names | Yes | Yes |
| Funnel | Sometimes | Yes |
| Qualification | Limited | Yes |
| Follow-up system | You figure it out | Yes |
| Conversion focus | CPL | Funded loans |
| Accountability | Leads delivered | Performance-backed |
| Goal | More leads | More deals |
Gets you names
Lead vendor
Yes
Casa Ya Loans
Yes
Funnel
Lead vendor
Sometimes
Casa Ya Loans
Yes
Qualification
Lead vendor
Limited
Casa Ya Loans
Yes
Follow-up system
Lead vendor
You figure it out
Casa Ya Loans
Yes
Conversion focus
Lead vendor
CPL
Casa Ya Loans
Funded loans
Accountability
Lead vendor
Leads delivered
Casa Ya Loans
Performance-backed
Goal
Lead vendor
More leads
Casa Ya Loans
More deals
Leads aren’t the product. Closings are.
The things Loan Officers actually ask us.
Is this another lead-generation service?
No. A lead-generation service is finished when the name lands in your inbox. That is the point where the hard part starts.
Casa Ya Loans runs the whole path — campaigns, funnel, qualification, follow-up and measurement — and reports on conversations, appointments, applications and funded loans, not on cost per lead.
Do you sell the same leads to multiple LOs?
No. We do not operate a shared lead pool and we do not resell an opportunity to a second Loan Officer. Campaigns are built for your market and your programs, and the opportunities they produce are yours.
What exactly does the $7,000 cover?
The program fee covers the work listed under what you actually get — campaign strategy, paid acquisition management, the conversion funnels, qualification, the automated follow-up system we install and run for you, pipeline tracking, optimization and conversion support.
The exact scope is set in writing before you enroll. The fee is performance-backed and subject to eligibility, operating requirements and written terms. We are not going to describe a commitment here that your agreement does not contain.
Is ad spend included?
Media spend and the program fee are always quoted as two separate lines. They are different things and mixing them makes the economics impossible to judge.
Who funds media, and at what minimum, is one of the terms confirmed in writing before enrollment. Ask for it on the qualification call and you will get a number, not a range.
What happens if I don't close a deal?
That is what the performance commitment is for: the program fee is tied to the outcome the agreement defines, not to activity delivered.
The conditions attached to it — what counts as a qualifying deal, the measurement window, your response-time commitment, the minimum follow-up, and the exclusions — are disclosed in writing before you enroll, not afterwards. See how the performance commitment works.
How does the performance commitment work?
Plainly: we help you close deals, or you don’t pay the $7,000 program fee. Yes, there are rules, and we show them to you before you sign anything.
It is performance-backed, not a promise that a specific number of loans will close — that depends partly on things we do not control, starting with how fast you call people back. The eight terms it turns on are listed here.
How quickly do leads start coming in?
Launch takes as long as it takes to get your creative approved by your lender or branch, which is usually the slowest step and the one we can least control.
We are not going to publish a number here. A timeline promise on a marketing page is worth nothing; the launch schedule is agreed with you, in writing, before the program starts.
Do I need a CRM?
No. The follow-up system is part of the program — we install it, we run it, and it is configured around your response times and your loan products. If you already have something you like, we work with it rather than replacing it.
Will this work with my current CRM?
In most cases yes. The follow-up system is designed to feed your existing pipeline rather than compete with it, and we would rather integrate than ask you to abandon a database you have spent years building.
Bring the name of your CRM or LOS to the qualification call and we will tell you what the integration actually looks like, or tell you it is not possible.
Do you work with purchase, refi, VA, FHA, DSCR?
Campaigns are built around the programs you want more of — purchase, refinance, FHA, VA, first-time buyer, DSCR and investor, non-QM. Which ones are viable in your market at current rates is part of what the qualification call is for; some products are simply not worth advertising into in some markets, and we will say so.
Can you work with my branch or company compliance?
Yes, and we expect to. Consumer-facing campaign material carries your exact identity, your NMLS ID and the licensing disclosures your employer and your state require, and it goes through your lender’s approval before it runs. Advertised credit terms have to be genuinely available (Regulation Z, 12 CFR §1026.24) — compliance is part of the product here, not an obstacle to it.
Do you take more than one Loan Officer in a market?
Markets are limited, which is why the application asks where you are licensed before it asks anything else.
The exact exclusivity rule — what territory is yours, for how long, and what happens at the edges of it — is a written term of the agreement. Apply and we will tell you whether your market is currently open.
Who owns the leads and the data?
You do. The contacts, the conversations and the pipeline built during the program are yours — not rented, not shared with another Loan Officer, and not resold when the program ends.
You should be able to export the whole database and take it with you. That is the difference between owning a pipeline and renting a list, and it is worth asking every vendor you talk to.
Find out whether your market is open.
60-second application · No commitment
The $7,000 program fee is performance-backed and subject to eligibility, operating requirements and written guarantee terms.
“Performance-backed” describes a program fee structure subject to eligibility, operating requirements and written guarantee terms. It is not a promise that any particular number of loans will close. Read where the terms stand.