How it works

Build. Convert. Close.

Three phases, six stages, and a written line down the middle saying who owns which. That line is not bureaucracy — it is the reason a performance-backed fee can mean anything at all.

See If You Qualify What the program costs

01Build

Acquisition, under your own name.

Market and offer strategy first, then paid acquisition built around what you can actually approve and actually close. Creative, landing experience, targeting and budget are ours to run and yours to see.

We do

Market and offer strategy
Creative production and testing
Paid media build, launch and budget control
Landing and capture, on your brand

You do

Approve the offer and the products behind it
Get your lender or employer to sign off the creative
Confirm the markets and licences in play

Over the shoulder of someone setting up an advertising campaign at a widescreen monitor in a bright modern office. The screen is turned away and out of focus.

02Convert

The follow-up system we install and run for you.

This is the part almost nobody sells you. Speed-to-lead cadences fire the moment an opportunity lands, call and text sequences keep running for as long as it takes, and appointments book straight into your calendar. You stop being the reminder system.

We do

Install and run the follow-up system around whatever you already use
Speed-to-lead automation on every new opportunity
Call, text and email sequences with tested scripts
Direct booking into your calendar

You do

Answer the phone, fast
Work the conversations the system hands you
Take the application and run the file

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A phone lighting up on a desk with a new opportunity — hand reaching for it, blurred workspace behind. The moment the clock starts.

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03Close

Measured where it actually pays you.

Every week, the same six numbers, in the same order, ending at funded loans. When a number moves the wrong way we can point at the stage and at the owner of that stage — including when the owner is us.

We do

Weekly scorecard, six stages, no vanity metrics
Attribution from spend through to funded
One optimisation decision per cycle, with a stated expectation

You do

Report what funded, and when
Tell us what the conversations were actually about
Hold us to the stages we own

Two colleagues sitting side by side at a light oak table, both looking down at the same printed report, one pointing at a row on the page.

Speed to lead

The clock starts the second the form is submitted, not the next morning.

An opportunity that waits overnight is a different, worse opportunity. The automation does not get tired, distracted, or stuck on a closing — that is exactly why it, and not you, owns the first touch.

Your side of it is a response-time commitment: how fast you pick up when the system hands you a live conversation. It goes in the agreement as a term, because a performance-backed fee cannot survive a pipeline nobody answers.

Not published yet

The exact response-time commitment is one of the terms still being written. We are not going to invent a number here to make the page feel more finished than the contract is.

Where the terms stand today

The pipeline

Six stages, and an owner on every one.

This is the table the weekly scorecard reports against. Read the right-hand column first — it is the part that decides whether anything else on this site is worth taking seriously.

The six pipeline stages, who owns each, and what happens there.
Stage	Owner	What happens
01Spend	Us	Budget, bids and cost control. If the cost of an opportunity moves, it moves here first.
02Lead contact	Us	Captured, profile-checked, and routed into the follow-up system within seconds — not the next morning.
03Conversation	Both	The system opens it. You have it. This is the stage where most pipelines quietly die.
04Appointment	Both	Booked on your calendar with a time on it. Reminders and no-show recovery run automatically.
05Application	You	Formally submitted. Your process, your products, your pricing conversation.
06Funded	You	The number the whole system reports to, and the only one that pays anybody.

“Both” means the system opens the stage and you close it. Where a stage is shared, the agreement defines what each side has to do before the other side is accountable for the result.

Want to see which of these six is costing you the most right now? Your own numbers will tell you in about ninety seconds.

Find your leak See If You Qualify

“Performance-backed” describes a program fee structure subject to eligibility, operating requirements and written guarantee terms. It is not a promise that any particular number of loans will close. Read where the terms stand.