The Casa Ya Loans commitment
We help you close deals. Or you don’t pay the $7K fee.
Yes, there are rules. And we show them to you before you sign anything — all of them, on this page, in the size we write everything else in.
60-second application · No commitment
Performance-backed. Details disclosed before enrollment.
A program fee tied to the outcome the agreement defines.
Not to activity delivered, not to leads counted, not to a dashboard that says the campaign worked. The fee answers to the same thing your income answers to.
A promise that a particular number of loans will close.
That depends on things we do not control: how fast you call people back, your pricing and products, your lender’s approvals, and the market. Anyone who promises you a loan count is either not reading their own contract or does not have one.
Eight things the written agreement defines.
Every one of these is a term you will read before you sign. None of them is buried, and none of them is decided after the fact.
- 01
What counts as a deal
The exact event that satisfies the performance condition — and when it is recorded.
- 02
The measurement window
The period the program is evaluated over, with a start and an end date.
- 03
Your response-time SLA
How fast you commit to responding to an opportunity. The system does not work without it.
- 04
Minimum follow-up cadence
The number of touches, over how many days, before an opportunity is considered worked.
- 05
Ad spend responsibility
Who funds media, at what minimum, and how it is accounted for against the program fee.
- 06
Market exclusivity
Which territory is yours for the term, and what happens at the edges of it.
- 07
Exclusions
The situations the performance condition does not cover, written plainly and up front.
- 08
Lender and compliance approvals
Which creative your employer or lender has to approve, and who signs off before anything runs.
Where this stands today
The written guarantee terms are with counsel and are not finalised. Until they are, this page tells you what the agreement will define rather than pretending to quote it — and no figure, window or remedy appears anywhere on this site that the contract cannot yet support. You will receive the complete terms in writing before enrollment, and you are not asked to commit to anything before you have read them.
The formal status pageA guarantee without conditions isn't generous. It's vague.
So it can't quietly mean nothing
A promise with no definition of the outcome, the window or the remedy is marketing. A promise with all three is a term.
So both sides are accountable
We own acquisition and conversion. You own response, follow-up and the sale. Neither half works alone, and the agreement says so.
So you can price it before you buy it
Program fee and media spend are separate lines. You should be able to work out your cost per funded loan before you sign, not after.
The six questions everybody asks about it.
What counts as a qualifying deal?
One precisely defined event — not “a good lead”, not “an interested borrower”. The agreement names the event, and it names the moment it is recorded, so there is nothing to argue about later.
Defined in writing before you enroll, and shown to you before you sign.
How long is the measurement window?
A period with a start date and an end date, both written down. Mortgage timelines are long enough that a window with a vague edge is worthless to both sides — so the window is fixed before the program starts, not interpreted after it.
What do I have to do?
Respond inside an agreed time, follow up an agreed number of times, and record applications and funded loans so the outcome can actually be measured. That is the deal.
These are commitments in the agreement, not suggestions. A performance-backed fee only works if both sides are accountable for their half — the system cannot call a borrower back for you.
Does the $7,000 include ad spend?
Program fee and media spend are quoted as two separate lines, always. Who funds media, and what the minimum is, is a written term confirmed before enrollment. Anyone who blurs those two numbers together is making their cost per funded loan impossible for you to check.
How is attribution determined?
By a method agreed in advance and applied the same way for the whole window — which campaign, which opportunity, which application, which funded loan.
Attribution disputes are the usual way a performance promise quietly stops meaning anything. Agreeing the rule before the first dollar is spent is how that is avoided.
What happens if the target isn't met?
The remedy is written into the agreement, alongside the exclusions it does not cover. You will read both before you sign anything.
What we will not do is publish a sentence here that the contract cannot support. “Performance-backed” describes a fee structure subject to eligibility, operating requirements and written terms — it is not a promise that a particular number of loans will close.
Read the rules first. Then decide.
60-second application · No commitment
The $7,000 program fee is performance-backed and subject to eligibility, operating requirements and written guarantee terms.
“Performance-backed” describes a program fee structure subject to eligibility, operating requirements and written guarantee terms. It is not a promise that any particular number of loans will close. Read where the terms stand.