Legal
The guarantee terms are not published yet.
They are being written. Until they are signed off, this page tells you what they have to define rather than pretending they already do.
Draft — not legal advice, not final
There is no published guarantee document today. If you are shown one anywhere else, it did not come from this site.
Nothing on this site should be read as a guarantee of any outcome. “Performance-backed” describes a fee structure subject to eligibility, operating requirements and written terms.
Why this page is empty
A performance promise is only worth the contract behind it. Publish it first and you have made a marketing claim; write the contract first and you have made an obligation. We are doing the second one, in that order, and the visible cost of that is this page.
A phrase like “close deals or don’t pay” is meaningless — and legally risky — until somebody has defined what a deal is, when it is measured, what you have to do to remain eligible, who funds the media, and what the remedy is if the condition is not met. Those definitions are the whole product. They are not fine print.
What the written terms will have to define
Eight things, all of them currently open. When the agreement is signed off, each item below becomes a defined term with a number, a date or a named obligation attached.
- 01
What counts as a deal
The exact event that satisfies the performance condition — and when it is recorded.
- 02
The measurement window
The period the program is evaluated over, with a start and an end date.
- 03
Your response-time SLA
How fast you commit to responding to an opportunity. The system does not work without it.
- 04
Minimum follow-up cadence
The number of touches, over how many days, before an opportunity is considered worked.
- 05
Ad spend responsibility
Who funds media, at what minimum, and how it is accounted for against the program fee.
- 06
Market exclusivity
Which territory is yours for the term, and what happens at the edges of it.
- 07
Exclusions
The situations the performance condition does not cover, written plainly and up front.
- 08
Lender and compliance approvals
Which creative your employer or lender has to approve, and who signs off before anything runs.
What applies in the meantime
The program fee is $7,000, and media spend is quoted separately. The fee structure is described as performance-backed, which means it is tied to outcome conditions that will be set out in writing and provided to you before enrollment — not that any particular number of loans will close.
Results depend on factors outside our control, including your response times, your follow-up, your pricing and products, your lender’s approvals, and market conditions.
If the terms are the thing you need to see, say so on the call.
We would rather have that conversation with a Loan Officer who reads contracts than close one who does not.
Last updated: this page has no effective date because it does not state terms. It will carry one when the written guarantee terms are published here.