The program
One program. One fee. Published.
No tiers, no seats, no annual contract you discover at renewal. Here is what it costs, what it covers, what it asks of you, and the eight things the agreement has to define before anybody signs.
Program fee
$7,000
Media spend is quoted separately.
Always. It is your budget going to the ad platforms, it stays visible as your budget, and bundling it into a single number would hide the one cost you most need to see moving.
Your minimum media budget and the billing schedule for the program fee are set in your agreement before the program starts, based on your markets.
“Performance-backed” describes a program fee structure subject to eligibility, operating requirements and written guarantee terms. It is not a promise that any particular number of loans will close. Read where the terms stand.
slot id: program-aside
What it covers
Six things, all of them operated — not handed over.
The distinction matters. Every item below is something we run on an ongoing basis, not a deliverable that arrives once and becomes your problem to maintain.
- 01
Market strategy and offer
What you lead with, to whom, in which markets, against which products you can actually approve and close.
- 02
Paid acquisition, under your brand
Creative production, testing, media build and budget control — running as you, not as a marketplace that resells the same enquiry.
- 03
The follow-up system, installed and run
Speed-to-lead automation, call and text sequences, tested scripts, and booking straight into your calendar. Installed around whatever your company already uses, and operated by us.
- 04
Pipeline tracking through to funded
Attribution from spend to funded loan, so a campaign cannot be declared a success by a metric that never reached your bank account.
- 05
Weekly optimisation
One deliberate change per cycle with a stated expectation, reviewed against the scorecard. Not a monthly report that arrives after the month is gone.
- 06
A performance-backed fee structure
The program fee is tied to defined outcome conditions, written down and readable before you sign anything.
Your side
What the program asks of you.
A performance-backed fee only works if both sides have obligations. So here are yours, before you ask about ours.
- A live licence in the markets you want to run in, and lender approval for the creative.
- A response-time commitment you can actually keep, in writing.
- Capacity to take more applications than you are taking now.
- Honest reporting of what funded and when — the scorecard only works if the last row is true.
- Media budget, funded separately from the program fee.
Performance-backed
The conditions sit in the same room as the promise.
A promise you can only read after you sign is not a promise, it is a sales device. These are the eight things the written agreement has to define — published now, while they are still being written, so you can judge the terms instead of the adjective.
We are not publishing an absolute outcome, and we will not, because the contract that would have to stand behind it does not exist yet. Anyone in this category who tells you otherwise is describing a marketing claim, not an obligation.
Where the written terms stand today- 01
What counts as a deal
The exact event that satisfies the performance condition — and when it is recorded.
- 02
The measurement window
The period the program is evaluated over, with a start and an end date.
- 03
Your response-time SLA
How fast you commit to responding to an opportunity. The system does not work without it.
- 04
Minimum follow-up cadence
The number of touches, over how many days, before an opportunity is considered worked.
- 05
Ad spend responsibility
Who funds media, at what minimum, and how it is accounted for against the program fee.
- 06
Market exclusivity
Which territory is yours for the term, and what happens at the edges of it.
- 07
Exclusions
The situations the performance condition does not cover, written plainly and up front.
- 08
Lender and compliance approvals
Which creative your employer or lender has to approve, and who signs off before anything runs.
“Performance-backed” describes a program fee structure subject to eligibility, operating requirements and written guarantee terms. It is not a promise that any particular number of loans will close. Read where the terms stand.
Seven thousand dollars is a real number. Check it against your own.
The calculator puts the program fee inside your existing economics rather than beside them, using your own spend and your own funded loans. If the arithmetic does not work, you will see it before we speak — and that is the correct outcome.
Markets are limited and availability changes. Eligibility, operating requirements and written guarantee terms apply.