Proof
Real proof, or nothing.
Casa Ya Loans is new. There are no published funded case studies yet, and there is no invented number standing in for one. This page tells you what we will publish, in what order, and what we can defend in the meantime.
The standard
What has to be true before anything appears here.
Three conditions. A case study that cannot clear all three does not get published, however good the numbers look.
Real people
Named Loan Officers who agreed to be named. No invented quotes, no actors, no borrowed faces.
Real numbers
Funded loans reported with the date, the spend and the context attached — never a rounded-up “typical result”.
Real terms
Every claim tied to the written agreement behind it, published where you can read it before you sign.
This is not a stylistic preference. The FTC Consumer Reviews and Testimonials Rule (16 CFR Part 465, effective 21 October 2024) prohibits fabricated reviews, invented results and unsubstantiated “typical result” claims. We would hold this line without the rule; the rule means nobody has to take our word for it.
Case studies
The shelf, honestly empty.
Wired, formatted and waiting. The day a Loan Officer signs off their own numbers, they appear here — and not one day earlier.
Nothing here yet
The first funded case studies are being documented.
When they publish, each one will carry the Loan Officer’s name and NMLS ID, their market, the date range, the media spend, the applications taken and the loans that funded — reviewed and approved in writing by that Loan Officer before it appears here.
Until then this shelf stays empty. We would rather show you nothing than show you a screenshot we made up.
Want to see them the day they land? Ask on the qualification call.
A worked example — not a client result
How the math works.
We cannot show you someone else’s funded loans yet. We can show you the mechanism, in full, with round numbers chosen because they are easy to follow. Nobody produced these figures. They are an illustration of arithmetic, and every one of them is checkable on the page.
Take a Loan Officer spending $4,000 a month on media and funding three loans from it. Now change exactly one thing: the share of leads actually reached. Nothing else moves — not the budget, not the appointment rate, not the close rate.
| Stage | A · as it stands | B · one stage fixed | Rate |
|---|---|---|---|
| Media spend | $4,000 | $4,000 | |
| Leads | 120 | 120 | — |
| Reached | 66 | 84 | 55% → 70% |
| Appointments | 22 | 28 | 33% held |
| Applications | 11 | 14 | 50% held |
| Funded | 3 | 3.8 | 27% held |
| Media cost per funded loan | $1,333 | $1,048 | |
| With a $7,000 program fee added | $3,667 | $2,881 |
What that actually says.
Fifteen percentage points on one stage — the contact rate — takes the cost of a funded loan down by about a fifth, on the same budget, without a single extra lead being bought. Every stage below it inherits the improvement automatically, which is why the earliest big leak is always the one worth fixing first.
The inverse is the part that stings: buying more leads while the contact rate stays where it is multiplies the same loss. That is the whole thesis of this business, written out as arithmetic instead of as a slogan.
What it is not.
It is not a client result, a typical result, a projection, or a statement of what this program achieves. No Loan Officer produced these numbers, and we are not implying that one did. It is a model, and a model is only worth anything when it is run on real inputs.
So run it on yours. The calculator does exactly this arithmetic with your spend, your leads and your funded loans, and names the stage costing you the most.
Illustrative figures only. They are not the results of any Casa Ya Loans client, not a forecast, and not a representation of results you should expect. Column B holds spend and every rate except the contact rate constant, which is a simplification — real funnels do not move one variable at a time.
“Performance-backed” describes a program fee structure subject to eligibility, operating requirements and written guarantee terms. It is not a promise that any particular number of loans will close. Read where the terms stand.
The order we publish proof in.
Strongest evidence first. A vendor that leads with platform metrics is telling you which end of this list they can actually deliver.
- 1Funded loan case studies
- 2Application and appointment lift
- 3Pipeline screenshots, with permission
- 4Video testimonials
- 5Platform metrics — the weakest proof there is
Why the order is fixed.
Platform metrics are the easiest evidence in the world to produce and the least connected to whether you got paid. Impressions, clicks, cost per lead — all of it can look excellent through a month in which you funded nothing.
A funded loan case study is the hardest to produce, takes the longest, and requires somebody else’s written permission. That is precisely what makes it worth something. We publish top-down or we do not publish.
What we measure every weekContext
The numbers we can cite are somebody else's.
Public, third-party, sourced inline. Useful for understanding the market you are working in — and not evidence about us.
Public market context
Third-party industry data, cited. These are the conditions every Loan Officer is working in. They are not Casa Ya Loans results, and we will never present them as such.
- $10,936
- average total cost to produce one loan in Q2 2026, against a long-run average near $7,945Source: MBA Q2 2026 Mortgage Bankers Performance Report
- ~5.8M
- single-family mortgage originations forecast for 2026Source: MBA Mortgage Finance Forecast, Feb 2026
- ~82.5K
- active licensed MLOs, down from roughly 125K at the 2021 peakSource: MBA NewsLink, Sept 2025
- 53%
- of buyers contact a lender within their first three stepsSource: Zillow Consumer Housing Trends Report 2025
Being early is a real objection. Here is the honest version of it.
You would be working with a business that cannot yet point at three other Loan Officers and their funded loans. That is a legitimate reason to wait, and if it is decisive for you, wait — we would rather you did than feel misled later.
What we can offer instead is a fee structure that carries part of the risk with you, terms published before they are signed, and a page like this one that refuses to fill the gap with fiction.
Subject to eligibility, operating requirements and written guarantee terms.